Housing is Latin America’s biggest store of wealth, and it moves far too slowly
In Latin America, a home is a family’s most important investment. But selling a resale property can take months, real prices are hard to know, and the down payment shuts many buyers out.
An asset that trades slowly doesn’t attract capital, and a market without capital doesn’t grow. To get the region’s real estate moving, three things have to be solved at once.
Liquidity
Selling a resale home should take weeks, not months, without selling at a loss.
Information
Everyone should know what a property is worth from data, not gut feeling.
Financing
The down payment should stop being the barrier between a family and its first home.



